Businesses seek return on their investment in eCommerce and web applications. We ensure that the money you invest generates measurable value for your business. The explosion of smart devices and social media implies that it is no longer adequate to have a website or app that your customer can use in a functional way. You need to be sure you can keep your users engaged and that they keep coming back for more. It is imperative to design their user experience in such a way that it guarantees this type of engagement.
We understand that the success of your web application hinges on just one thing: How your users perceive it. “Does it give me value? Is it easy to use? Would I use it again?” Our UX Design experts strive to make your users answer with a resounding, “Yes” to all of these questions. Leveraging the domain knowledge of our business and technical specialists, our UX subject matter experts work towards aligning your solution to your business needs, with a constant focus on creating a positive user experience. Our comprehensive UX practice allows you to leverage our expertise on any aspect of UX design.
The only way to understand customers’ perception of your site or app is to actually spend time with customer users. The research-based evaluation is a proven scientific method of obtaining qualitative feedback from real customer users in one-on-one evaluation sessions. These sessions can be used to evaluate new or existing designs, several design options (multi-variant testing), competitive analysis, with focus on UX attributes like ease of use, likes and dislikes, emotional triggers and visual appeal. The analysis of data obtained from these sessions can be used to make informed decisions on improving your site’s or app’s UX design.
A time and cost effective method where our experts evaluate your product for conformance to established UX standards and best practices, and recommend improvements (with design examples) for identified UX issues.
Prototyping offers an extremely cost-effective way of experiencing your final product before investing heavily in full development. It eliminates ambiguities and interpretations of system functionality and allows you to explore several design alternatives.
Working with low-level design (wireframes) we deliver interactive prototypes in HTML to help you visualize system functionality and behavior, and explore design alternatives. The low level design allows for rapid turnaround on design ideas.
Built on top of a rapid prototype, the high fidelity prototype delivers an interactive simulation of your final product in HTML, with complete look and feel incorporated.
Visual appeal is the first and most obvious aspect of UX. If done right, it has the ability to draw and secure your customer in, even before they have performed any real interaction. We thrive to ensure that the sites and apps we design are complemented with only the best visual design.
This is a comprehensive, multi-stage, problem-solving design process that involves your customer users through the entire process. It involves all of our UX services listed prior.